NEW EPISODES EVERY TUESDAY
The Vivi Files Podcast
Honest conversations about content, growing on Instagram, and building a business that doesn't make you want to throw your phone into the ocean. Every week I'm either teaching solo or bringing in a creator I actually respect — no recycled advice, no fluff, just what's working right now.
500k+
downloads & counting
200+
episodes
4.9
average rating
PART STRATEGY. PART REAL TALK. PART THERAPY.
The podcast that makes your commute feel like a business class.
I started The Vivi Files because I was tired of listening to podcast episodes that sounded great but left me with nothing to actually do. Zero takeaways. Just vibes and buzzwords.
YOU'LL LOVE THIS SHOW IF —
â–¸ You're just starting out on Instagram and have no idea where to begin
▸ You've been posting for months and still hearing crickets (same, once upon a time)
▸ You want to actually understand content strategy instead of just copying what worked for someone else
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BEST of the SHOW
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CONTENT STRATEGY
Why Your Content Isn't Converting (And It's Not Your Niche)
AUDIENCE GROWTH
She Grew 8K Followers in 60 Days — Here's Her Exact Strategy (ft. Maya Chen)
CONTENT STRATEGY
The Truth About Batch Creating Content (Is It Actually Saving You Time?)
INSTAGRAM GROWTH
Why 'Posting Consistently' Is Actually Bad Advice
CONTENT STRATEGY
The Hook That Made Me Go From 200 to 2,000 Saves Overnight
BUSINESS
From 0 to $5K: How I Made My First Month of Course Sales
FRESH FROM THE FEED
New episodes,
every Tuesday.
Tuesday means new episode day around here. Add these to your morning coffee routine, your commute, your 'I should be cleaning but I'm listening to podcasts instead' time. No judgment.
EP. 52 · CONTENT STRATEGY
The Hook That Made Me Go From 200 to 2,000 Saves Overnight
Listen Now →
EP. 51 · INSTAGRAM GROWTH
Why 'Posting Consistently' Is Actually Bad Advice
Listen Now →
EP. 50 · BUSINESS
From 0 to $5K: How I Made My First Month of Course Sales
Listen Now →
YOUR HOST
I'm Vivi
Before I had a strategy, I had a really pretty Instagram feed and absolutely nothing to show for it financially. I was posting every day, consuming every free resource I could find, and still growing at the speed of glaciers.
Figuring out content strategy changed everything. And now I spend my weeks either teaching it in my courses, breaking it down in the Vivi Files, or screenshotting hooks that stop me mid-scroll so I can analyze them. (It's a whole thing.)
The Vivi Files is where I share everything I know — the stuff that works, the stuff that flopped spectacularly, and the conversations that make me think differently. I hope it does the same for you.
OKAY, TELL ME MORE
"I went from 200 followers to 3K in 60 days. I literally cried when my first DM came in from a stranger asking to work with me."
– Bri T., Brand Photographer
"I've taken four other content courses. This is the only one I actually finished — and the only one that made me money."
– Destiny R., Online Coach
"The Hook Formula paid for itself within 48 hours. I rewrote three captions and my engagement doubled. I'm not exaggerating."
– Camille S., Digital Product Creator
"I used to spend two hours writing a caption. Now it takes me 15 minutes and it's actually good. Life-changing is not too strong a word."
– Priya M., Health Coach
"Vivian does not waste your time. Every single lesson had something I used immediately. My students say the same thing about me now, so I guess it's contagious."
– Tara N., Course Creator
"Vivian does not waste your time. Every single lesson had something I used immediately. My students say the same thing about me now, so I guess it's contagious."
– Tara N., Course Creator
WHILE YOU'RE HERE —
The Vivi Edit
Every Thursday I drop a short, punchy email with one actionable content tip, what I'm currently obsessing over on Instagram, and a behind-the-scenes peek at what's working in my business. No fluff. No walls of text. Just the good stuff — delivered straight to your inbox.
