My Story
VIVIAN JAMES
Content Strategist. Course Creator. The Reason Your Instagram Might Actually Start Working.
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FOR THE FIRSTĀ 2 YEARS of my business, I WAS DOING EVERYTHING "right".
Posting every single day. Following every trend. Writing captions with bullet points and a call to action and a question at the end because apparently that's what the algorithm wanted. I was consistent, I was showing up, and I was absolutely, positively getting nowhere.
My engagement was fine. My follower count was moving at the speed of a particularly unbothered snail. And my DMs? Crickets. The occasional bot. One very enthusiastic person trying to sell me crypto.Ā
I KEPT THINKING THE PROBLEM WAS ME...
That I just wasn't interesting enough, or pretty enough, or hadn't found my "authentic voice" yet (whatever that means).
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But around month 18, I realized something...
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But around month 18, I realized something...
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But around month 18, I realized something...
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But around month 18, I realized something...
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But around month 18, I realized something...
THE PROBLEM WAS NEVER ME.Ā The problem was that I had no strategy.
I was posting volume without intention. Throwing content at the wall and hoping something would stick, without ever stopping to ask: who am I actually trying to reach, what do they need to hear, and what do I want them to do after they read this?
Once I started treating my content like a business tool instead of a digital diary, everything flipped. My engagement went up.
My first course sale came from someone who'd been following me for six weeks. She didn't know me in real life. She'd never been on a sales call with me. She bought because my content made her feel like I understood her problem and had the answer.
THAT'S WHEN I KNEW I HAD SOMETHING WORTH SHARING.
So, what do I actually do?
I teach brand-new entrepreneurs how to start building an audience that buys.
Through my courses, my free content, and The Vivi Edit, I break down content strategy into something that makes sense for real humans who did not go to school for marketing and do not have six hours a day to spend on Instagram.
No gatekeeping. No "it depends." No advice so vague it could apply to literally anyone.
Just the strategy, the frameworks, and the occasional pep talk you didn't know you needed.
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Based inĀ utah ā out of her home office
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10,000+ students across her courses
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Host of The Vivi Files Podcast
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Writes The Vivi Edit every Thursday
"I've taken three other Instagram courses before Vivian's."
The difference is she actually explains the WHY behind everything ā and she does it in a way that doesn't make me feel dumb for not already knowing it. I finished Content That Converts feeling like I finally had a brain for this stuff.
ā Dana K., Brand Photographer
"I was fully prepared to spend six weeks overwhelmed and behind."
Instead I finished every module on time, implemented as I went, and posted my best-performing reel ever in week three. Vivian makes it genuinely fun to learn.
ā Tara L., Life Coach
"The Hook Formula alone was worth 10x the $27 I paid."
My DMs started blowing up after I rewrote my captions using Vivian's method. I've already made my money back ā and then some.+
ā Kelsey R., Online Boutique Owner
Come find me ā
@vivianandco
If you're into content strategy that actually makes sense, Instagram tips you can use today, and the kind of behind-the-scenes that's actually behind the scenes and not a perfectly staged flat lay ā you're in the right place.
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MORE toĀ EXPLORE
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MORE to EXPLORE
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FREE Ā· EVERY THURSDAY ā
The Vivi Edit
Every Thursday I drop a short, punchy email with one actionable content tip, what I'm loving on Instagram right now, and occasionally a behind-the-scenes look at what's actually working in my business. No fluff. No 47-paragraph emails. Just the good stuff.
