Your content strategy era starts here
WELCOME to the COURSE SUITE
I've packaged everything I know about content strategy, audience growth, and selling online into courses that get results fast. No fluff. No theory. Just the stuff that actually works.
EXPLORE THE COURSESREAL TALK —
You don't have a content problem.
You have a strategy problem.
You can have the best offer in the world. If your content isn't making people stop, pay attention, and eventually buy — that offer is just sitting there collecting digital dust.
That's where I come in. My courses are built specifically for entrepreneurs who are starting from zero (or starting over), and they're packed with the exact strategies I used to grow my own audience and start selling — consistently — before I had a huge following or a fancy setup.
Pick your starting point. Let's get to work.
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the course suite
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The Hook Formula
The $27 mini-course that makes people actually stop scrolling and read what you wrote.
The Hook Formula teaches you the exact caption structure I use (and teach my students to use) to write opening lines that grab attention and get people to keep reading, engage, and respond. We're talking comments, DMs, and yes — sales.
Content That Converts
The only Instagram content course built for brand-new entrepreneurs who want to grow fast and start selling
This is the course I wish existed when I was starting out. Not the vague "show up authentically" advice. Not the strategy that works great if you already have 50K followers. The actual, step-by-step content system that takes you from zero to a growing, engaged audience that buys.
The Vivi Collective
Monthly content strategy, live coaching, and a community of people who are actually doing the work — so you never have to figure it out alone.
Here's the thing about content strategy: it's not a one-and-done thing. Instagram changes. Your audience evolves. What worked in January might need a refresh by April. The Vivi Collective exists so you always have someone in your corner keeping you sharp, current, and moving forward.
Not sure which one is right for you?
Here's the shortcut:
path 01
Brand new to content strategy?
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Start with The Hook Formula. It's $27, it takes a weekend, and it will immediately change how you write every single post. Think of it as the appetizer.
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Ready to build your full strategy from scratch?
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Content That Converts is your next move. This is the main course. Six weeks, a complete system, results you can actually measure.
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Already have a strategy but need support to stay consistent?
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The Vivi Collective is your place. Monthly training, live coaching, and a community that keeps you accountable without the pressure.
FREE · EVERY THURSDAY —
The Vivi Edit
Every Thursday I drop a short, punchy email with one actionable content tip, what I'm loving on Instagram right now, and occasionally a behind-the-scenes look at what's actually working in my business. No fluff. No 47-paragraph emails. Just the good stuff.